1. Parties

This Data Processing Agreement ("DPA") is entered into between:

This DPA forms part of the Terms of Service and applies to all personal data that Fidelia processes on behalf of the Controller in the course of providing the Service.

2. Scope of Processing

Fidelia processes data on behalf of the Controller solely for the purpose of delivering the Service as described in the Terms of Service. The Controller determines the purposes and means of processing; Fidelia acts only on documented instructions from the Controller, except where required by applicable law.

Processing activities include: ingesting Google reviews associated with the Controller's Google Business Profile, generating AI-drafted review responses, calculating reputation scores, and sending email notifications to the Controller.

3. Categories of Data Processed

Fidelia processes the following categories of data in the course of providing the Service:

4. Purpose of Processing

The data described in Section 3 is processed exclusively for the following purposes:

Fidelia does not process Controller data for marketing, profiling, or any purpose beyond delivering the Service.

5. Sub-processors

Fidelia engages the following sub-processors to deliver the Service. The Controller consents to the use of these sub-processors by accepting this DPA:

Fidelia will notify the Controller of any intended changes to sub-processors by updating this page. The Controller may object to a new sub-processor by contacting us within 30 days of notification. If the objection cannot be resolved, the Controller may terminate the Service.

6. Security Measures

Fidelia implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or alteration. These measures include:

7. Data Retention

Fidelia retains Controller data as follows:

8. International Data Transfers

Certain sub-processors (Anthropic, Stripe, Google) process data in the United States. Where personal data originating in the European Economic Area, the United Kingdom, or another jurisdiction with transfer restrictions is transferred to the United States, Fidelia ensures that appropriate safeguards are in place, including:

The Controller may request copies of the relevant transfer mechanism documentation by contacting us at [email protected].

9. Data Subject Rights

The Controller, as the data controller, is responsible for responding to data subject rights requests (access, rectification, erasure, restriction, portability, and objection) in accordance with applicable data protection law.

Fidelia will assist the Controller in fulfilling data subject requests to the extent that such requests relate to data processed by Fidelia. Upon receiving a request from the Controller, Fidelia will provide the requested information or carry out the requested action without undue delay and in any event within 30 days.

If Fidelia receives a data subject request directly, we will promptly redirect the data subject to the Controller and notify the Controller of the request.

10. Breach Notification

In the event of a personal data breach that affects data processed on behalf of the Controller, Fidelia will notify the Controller without undue delay and in any event within 72 hours of becoming aware of the breach.

The notification will include:

Fidelia will cooperate with the Controller and take reasonable steps to assist in the investigation, mitigation, and remediation of the breach.

11. Audit Rights

The Controller may request compliance documentation to verify that Fidelia is processing data in accordance with this DPA. Fidelia will make available all information reasonably necessary to demonstrate compliance with its obligations.

Audit requests should be submitted in writing to [email protected]. Fidelia will respond to audit requests within 30 days. Where an on-site audit is requested, the parties will agree on the scope, timing, and conditions in advance, and the Controller shall bear the reasonable costs of any such audit.

12. Termination and Data Deletion

This DPA remains in effect for the duration of the Controller's use of the Service. Upon termination of the Service (whether by cancellation, expiry, or breach):

Upon request, Fidelia will provide written confirmation that Controller data has been deleted.

13. Governing Law

This DPA is governed by and construed in accordance with the laws of the Dubai International Financial Centre (DIFC), United Arab Emirates, consistent with the governing law of the Terms of Service. For data subjects in the European Economic Area or the United Kingdom, this DPA does not affect any rights conferred by mandatory data protection legislation in their jurisdiction.

14. Contact

For questions about this Data Processing Agreement, data subject requests, or to request compliance documentation, please contact us:

Email: [email protected]